Our client, a leading sustainability consultancy firm that offers a holistic approach to green building. They aspire to be the industry’s partner and advisor on sustainability, alternative energy, and environmental, social & governance (ESG). They have a strong presence in India, Singapore, and Africa. They were looking to build multiple websites to spread awareness about the environment, waste recycling, the survival of our planet, and other green measures. They partnered with OrangeMantra to digitally transform their operation by building multiple solutions. Our mutual goal was to translate the company’s vision into digital solutions that reflect the larger brand message of environmental sustainability.
Professional Services
Digital Marketing, Process Transformation, Web Solutions
The client website is home to a huge volume of important information, and over the years had become outdated. But the bigger challenge for this multiple website design was numerous competing audiences: partners, sponsors, and the public. The websites were built using a mobile-first approach ensuring it optimized the user experience and was visually impressive. We worked with their team through several brainstorming sessions for the website’s new look and feel, before settling on a specific design. The new website design is much more modern and engaging.
Our team identified the purpose and goals of client website. Understand the target audience, key features, and desired outcomes. This helped us to execute the rest of the development process.
Developed the visual elements of website, including color schemes, typography, and graphics. Write the front-end code to bring the design to life and making the website is responsive on various devices.
Performed deep testing to identify and address bugs, ensure cross-browser compatibility, and validate that all features operate as desired. Tested the website on different devices and screen sizes.
After analysis of website’s performance it is launched at the hosting server. The performance is monitored post-launch as well, addressing any issues promptly. Regular content, plugins, and software update is done to maintain security.
The client before contacting us, tried to rebrand by building multiple websites. Their existing website was not going with their vision, who they are, what they do, and the impact they have. They needed a full website redesign. The client's core objective was to create a multifaceted approach to their sustainability offering. They need a website helping visitors get awareness of their work towards the environment through a more storytelling style. Our mutual goal was to translate the company’s vision into digital solutions that reflect the larger brand message of environmental sustainability.
Client was experiencing limited online presence. To know new things, consumers increasingly rely on the internet to discover and research products and services, and without engaging website business’s visibility is limited.
ReSustainability was not able to market its services and efforts. Without website, they were missing out on opportunities for online marketing, including content marketing, and social media promotion.
The new website has a much stronger user experience. It’s simple to navigate and easier for the public to find information. The overall visual appeal of the website is much more welcoming for target audiences. The new website holds the desired professional energy and brings engagement toward the safety of the environment. Visitors can access different parameters for saving water, forests, and waste recycling. The messaging they were looking to incorporate was reflected in the website. The project was so successful that we will be collaborating soon on two more websites.
Website helped client to easily access and share the information in real-time. Providing decision-makers with up-to-date and actionable insights. This made them competitive and responsive to market dynamics.
Operational cost were reduced significantly with the presence of website for brand awareness. Reduced labor costs, fewer errors, and improved efficiency contribute to overall cost reduction.
Re Sustainability experienced a major surge in competitive edge with website development. They responded faster to market trends, making informed decisions, and optimizing their operations in an efficient manner.
